DON'T DISAPPOINT YOUR MARKET AND YOUR PARTNERS, CREATE THE RIGHT, EXPECTED AND NECESSARY VALUE
Doesn't healthcare need marketing?
And yet, do you really know the expectations of all the players on the road to commercialization? Have you calibrated a profitable and effective strategy, not as you would like it to be, but as it needs to be to bring the right value to patients, caregivers, and therefore to your company?
You need to co-construct your clinical, market access, communication&influence strategies at the same time as your strategic and operational marketing plan,
to optimize your chances of reaching users.
EVERYTHING FITS TOGETHER.
Upstream
Development of a marketing strategy based on :
- an analysis of environmental factors, both internal and external to the company ;
- an analysis of the strengths/weaknesses of products/projects, in particular by comparing market players with products/projects;
- an analysis of market threats/opportunities;
- analysis of distribution channels;
- product test and learn and value analysis.
Deployment basics
- Product positioning.
- Market segmentation.
- Targeting.
- Pricing strategy and sales plan.
- Medical prescribers and ambassadors.
Growth
- Growth marketing plan.
- Cross-selling and loyalty plan.
- Product lifecycle management.
- Sales/Marketing interface.